Holiday Front-of-Store Merchandising Ideas

Who else can’t wait for Halloween? We just love when the temperatures cool and holiday store displays emerge like Dracula from a coffin. 🧛🦇🕷️ Then… poof! Next thing you know, it’s Thanksgiving and, soon after, the cozy winter season. Pumpkins and chrysanthemums are quickly replaced with poinsettias and wreaths, and shoppers are out looking for the perfect gifts and holiday meal ingredients.

In anticipation of this magical season, we brainstormed a few ideas to help you merchandise your front-of-store. Check out these excellent display options for the fall and winter holidays!

Halloween

With spooky ghouls and pumpkin spice kicking off the holiday season, it’s a wonderful time to build an eye-catching display that attracts attention and puts shoppers in a festive mood. Here’s how to build the perfect Halloween storefront welcome.

Outdoor Bench

Start with a tiered Outdoor Bench to create a focal point. You can drape your bench with faux cobwebs and add a few well-placed pumpkins and gourds, then finish it off with figurines like skeletons or witches to set a playful, eerie tone.

Purlin or Shade System

Add a Purlin to extend your presentation and showcase Halloween-themed wreaths or spooky decorations. Our Shade System with customizable canopy in various colors can provide extra cover for pumpkins placed outside. As days grow shorter in the fall, it’s a great idea to also add some well-lit jack-o-lanterns to exude a warm holiday glow.

Thanksgiving

With Thanksgiving following right after Halloween, you can transform your storefront into a harvest-themed showcase that’ll get shoppers excited about family gatherings and toasty celebrations. Try these fantastic ideas and display options.

Outdoor Circular Display

Start with our versatile Outdoor Circular Display to create a stunning attraction. Arrange pumpkins, gourds, corn stalks, and other seasonal produce in an eye-catching circular pattern with varying shapes and heights. Shoppers will be on the hunt for seasonal plants to decorate their home entrances, dinner tables, and crackling fireplaces, so why not inspire them right at your front door?

Willow Baskets

Break out the gorgeous fall flowers and foliage! Place chrysanthemums, alstroemeria, or sunflowers in warm wicker Willow Baskets to deliver welcoming golden hues and rustic autumn vibes at your storefront. For an extra charming, countryside look, try sprinkling in some festive items like apples, scarecrows, or even cute little turkey figures.

Winter Holidays

End-of-year holiday retail spending was up 3.1% in 2023, proving that the winter holiday season is still one of the most important times for retailers. Creating a festive winter wonderland can inspire holiday joy—and spending—at your store. Entice shoppers with these fantastic displays.

Outdoor Hanging Baskets and Wreath Displays

Place Wreath Displays right at your entrance with fresh evergreen, holly, and bright ribbons to greet your customers with nostalgic scents and holiday cheer. You can add baskets with poinsettias or other seasonal plants along with twinkling lights for an enchanting glow.

Long Rectangular Nesting Tables

Set up these Nesting Tables with an array of winter-themed products. Imagine floral arrangements incorporating red and white flowers, evergreen branches, and festive ornaments. Add some decorative touches like table runners, faux snow, or pinecones to create a cozy winter scene that delivers holiday joy!

Seasonal merchandising is an excellent way to showcase your products and celebrate the holidays, making your store a must-visit destination for shoppers. Want more front-of-store ideas to excite and engage your shoppers? Click here to view our full outdoor catalog!